Animus – male aspect – an inner masculine part of the female personality or a woman’s image of a man.
Archetype – (from Makaryk – see General Resources below) – “a typical or recurring image, character, narrative design, theme, or other literary phenomenon that has been in literature from the beginning and regularly reappears” (508). Note – Frye sees archetypes as recurring patterns in literature; in contrast, Jung views archetypes as primal, ancient images/experience that we have inherited.
Collective Unconscious – “a set of primal memories common to the human race, existing below each person’s conscious mind” (Jung)
Persona – the image we present to the world
Shadow – darker, sometimes hidden (deliberately or unconsciously), elements of a person’s psyche